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Archive for August, 2010

Achieve Internet Success

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Some of the characteristics of the Internet super stars are as follows:

1) They keep meticulous records. They track all results and do more of the stuff that is working and eliminate the stuff that isn’t. It’s important to know what you are doing right.

2) They are not afraid to spend money and reinvest a portion of their profits back into their business. They have no problem buying advertising, domain names, good hosting, software, and information. You’ve got to spend money in order to make it.

3) They are diversified and participate in more than one niche. If an opportunity presents itself, they can swiftly change gears and exploit an additional area.

4) They pay talented people to take care of the details on their numerous websites. They pay others to take care of the more mundane day-to-day issues. This frees up their time to work on items that they believe to be more important, like developing new products.

5) They stay in constant touch with the people on their list. They act as a trusted adviser who wouldn’t steer subscribers wrong. They do not pitch every new product that comes down the pike.

6) They nurture their list; it is their most valuable asset. They work daily on activities to continually expand it.

7) They develop and sell their own products. When appropriate, they allow others to sell them on an affiliate basis.

8) They take advantage of every possible method in monetizing the Internet and their websites. They use all types of advertising and any other sources available.

9) They continually work to build traffic to their websites. Expanding traffic today equals a growing income tomorrow.

10) They work (or did work) long hard hours to get their websites and income to the current levels.

By working daily toward these goals, you too have an opportunity to grow your Internet business. For the most part, those who have achieved the most success have done it by working the hardest. So imitate the superstars and someday, people new in the business may try to imitate you.

There is, however, one over-riding theme among all Internet experts. The best way to achieve success on the Internet is to develop your own product. Most of the Internet Gurus make their Internet millions in this manner. When deciding on products to sell, copy the techniques of those who are most successful. Develop your own product. That way, no one is selling it but you and your affiliates, so you control the amount of competition. You make 100% of the profit on your sales along with a nice percentage on your affiliates’ sales. And, you can determine your own selling price. All in all, it is a very compelling proposition to develop your own product.

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Creating a Money Making E-book

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Here are 5 sizzling tips to help you on your way to creating a winning e-book.

1. The Easy Way

No matter what advice I might offer, there are some of you out there that just don’t want to write. The best thing to do is to find people that have already written a quality e-book and will offer you a resale license or agreement. Sometimes it is free if you buy the book which is what I do. And others charge a small fee for the complete resale rights. All in all, for most e-books out there, you can buy them for under $100 with resale rights. A business is born. Try and look for newer e-books and those that would be interesting to you. E-books that make the most amount of money teach you how to avoid pain or how to gain pleasure.

2. Another Great Idea

Go to the top article directories and search for articles in your subject of interest. For example, if you wanted to write a book that helps people save money on their taxes, go to several article directories and look up what articles have been written on that subject matter. If you see twenty great tips that can save people up to $1000 a year or more, you could compile a report that says something like
“20 Tax Saving Strategies You Can’t Afford to Miss.” Of course, you can’t use these articles word for word because that is illegal but you can write down your own thoughts and ideas about each of the tips and re-write them in your own words. Now you can market this on the internet and sell it for $39.95. Do you think some reasonable portion of the 265 million people that live in the USA are interested in tax savings? You bet!

3. The Born Writer

Some years ago, Reader’s Digest reported that some 70% of people acknowledge they had a book inside of them they wanted to write one day. Most of us have something we want to share but many times just don’t know where to get started or feel overwhelmed by writing a whole book. This is where e-books can be fun. Most e-books are about 50 pages long with 12pt type and paragraphs double spaced. They really aren’t that long. If you break your e-book down into tips or ideas, it is easier to write. For instance, if you generated 50 tips, you would have one page per tip. That’s not so daunting! And, for heaven’s sake, write when you feel like writing. I have found that I can write twice as much when I feel inspired. And the quality is oh so much better!

4. What’s Hot?

If you are at a loss of what to write about, go to Amazon.com and find out what the best sellers are. They are a wonderful resource for anyone. Let’s say your interest is in the top weight loss programs. Order the 3 best selling books, read them and then write your own e-book. If it is a subject matter you are interested in, you’ll breeze through the books and have lots of ideas and comments. Even if your interests don’t seem like you would have much of an audience, you might be surprised to find out otherwise. Going to Overture and typing in your keyword is always helpful. For most subjects there are thousands if not millions of people that want to know more. If you can provide them with quality information, they will buy from you.

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Sell Information Products On Ebay

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Pick Your Niche

On the front page of eBay is a list of categories. You can browse through this list and select the best categories to offer your infoproducts. Make sure what your infoproducts contain will add value to visitors in the niche. That way, you will appeal to their interest and gain attention.

All or One

Your infoproduct may be available in just one format – or many. For instance, you could be selling ebooks on eBay, or you could also offer similar or related information in the form of a print book, audio tapes, DVD recordings, or a homestudy program. Decide if you want to sell only one format, or all, on eBay.

Create Sales Copy

Audiences on eBay are a little different from regular browsers visiting a website. Your copy selling the infoproduct on eBay must be tailored to be most appealing to a visitor. Use graphics and images to enhance your offer. Make hard-to-resist offers, both in pricing and bonuses.

Auction or Store

eBay offers the option of selling as an auction or even having your virtual storefront. If your infoproduct is available in multiple formats, or in the form of different bundles containing various components, you may prefer to sell information products on eBay stores.

Featured Listings

By paying a premium listing price, you can ensure your auction gets more attention. You will be prominently listed on the results page, can place an icon or tiny graphic beside your auction listing, use formatting of your text links, and other tiny tweaks that get more interest from curious browsers visiting the auction site every day.

Following Up

Most people sell information products on eBay but miss out on this most critical component – the follow up. When someone buys an information product, they are telegraphing their interest in the topic – and this shows you they are potential candidates to buy more stuff related to the niche.

By simply following up to ask if you can help them in any other way, or asking if they might be interested in buying other related products and services you offer, you could double your profit or more – without any fancy advertising or expensive marketing.

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Creating An Ebook Without Writing A Single Word

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1. Low cost of production
2. You can target a worldwide audience.
3. You can reach them 24 hours.
4. No shipping/inventory hassle.
5. Your ‘inventory’ is unlimited. (Your inventory, your ebook, is only about 1MB. You can send this out as many times you choose to)

So we how do go about getting the content for the ebook? Don’t feel like writing it? There are two solutions – Private Label Rights and the Public Domain.

PLR (Private Label Rights) are the rights you get from other ebooks, so you can do whatever you want with them after you purchase it. You can resell them, segment them into articles, or even just take the content, create a new title, and put your name on it.

As you can see, this is a very powerful way of leveraging on other people’s work, and creating a product in a matter of hours! Public Domain are works whose copyright has been expired or are not protected by copyright due to their nature. These consist of books published before 1923, and some books from 1923 to 1963, for those whose copyright license has not been renewed. This may a little longer to research because you have to make sure the copyright is invalid or you may get into a little trouble

The other solution is to hire a ghostwriter from places like elance.com, guru.com and rentacoder.com. This is another great way to have an instant product ready.

There are sources on the Internet which supply all these easily. Just do a search on Google and you can uncover the riches that will allow to make your own riches.

Fabian Tan is the author of the free 51-Page Report: “Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!” Head over to http://www.MurderYourJob.com to get your free copy now before its gone!

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Promote Your Product or Service

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Why Write An E-Book
One marketing strategy that has the potential to attract business at a relatively low cost is to author an E-Book on a topic about your business, industry, product or service.
In today’s competitive market, it you do what everyone else is doing…you’re dead. You need every competitive edge you can find. The days of putting ads out and waiting for the phone to ring are gone. You need to utilize proactive and “out-of-the-box” marketing strategies.
It’s not about finding that one “magic” or “secret” marketing idea that will catapult you to the top. It’s about little things that give you the “Winning Edge” over all your competitors.

E-Book Marketing Strategies

E-Book Marketing Strategy #1, you want to become the person a potential client thinks about when they get that first thought that they might need or want your product or service. This is called “Top of Consciousness”. This means that as soon as the bulb lights up in your potential clients/customer’s head that, “I need…”, or “I think we should look into getting…”, they “Immediately” think of you! They don’t have to look in the Yellow Pages. They don’t have to look through the ads in the paper. They don’t have to go online and “Google”, they think (product/service) and they immediately think (YOU).

E-Book Marketing Strategy #2, you want to become the “Expert” that a potential client will turn to when they need information about the product or service you sell. If a potential customer decides they need a special product or service, what do they usually do? They go to the Yellow Pages or go on the internet to search for companies that provide the product or service they need or want. What distinguishes one company from another? The fact is that is, the biggest ad usually wins! How can you compete? How can you win without spending the most money? You become the “Expert”. You become the person they first think of, the person they trust and the person they call. You become the person they refer people to. And you become the “Expert” by writing a book.

E-Book Marketing Strategy #3, being an author and “Expert” on a subject will open doors to potential “Free” marketing opportunities that you would never be invited to if you were not an author. Writing a book gives you more recognition and professional credibility. You are the one who gets asked to speak at local and/or national events. For example, the local Chamber of Commerce, Rotary, Lions, etc., are always looking for speakers for their meetings. If you speak as an owner of a business or salesperson, you come across as just “looking for business”. But, if you have written a book, you come across as a professional author, the credible “Expert”, who is providing valuable information. If you attend trade shows to promote your company, product or service, it’s usually the company with the biggest booth or best gifts that get all of the attention. But, most trade shows are looking for “Experts” to give seminars, talks or participate in round table discussions, to provide valuable information for the attendees. Who are the “Experts”? You’re right…”Authors”! What trade show booths get the most traffic? The booths where the “Experts” are…Your booth!

Question, who does your local paper, radio station or TV station call when they need information on a specific industry, product or service? Again, they look for the Expert, the one who has written a book. For example, if the local paper is going to do a story on tips for selling your home, they are going to contact a realtor or two for some expert quotes and opinions. Who are they going to call? You can hope that they go through the Yellow pages and find you out of all the hundreds of other realtors, or you can be a little proactive and put the odds in your favor. How? Once you have written your E-Book, “Tips to Sell Your Home Faster!”, you send all the local media a copy. Now you are the “Expert”. The one who they will call when they do any story on Real Estate in your area. Again, you have invoked the “Top of Consciousness” concept to the media that you are the “Expert” in the field of Real Estate.

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