Social Bookmark Share

Personal Statement
Write down a personal statement saying you will log in only for a particular period of time everyday. Make sure you put up this statement right near your computer/laptop. Every time you go near your machine to log in, you will remember the promise you made to yourself and refrain from accessing the Internet. If you still happen to log in, your addiction is much more severe than you think. While writing down your statement, also write down all the disadvantages of this addiction.

Lookout for Options
Now that you have realized the severity of your addiction, take some time and look for options that you can resort to while trying to stay away from this addiction. If you want to know how to overcome Facebook addiction the easiest possible way, this might be it. Engage yourself with activities of your choice for the entire day. Call a friend you have not spoken to for sometime now, go out for coffee or ice cream, start watching your favorite movie instead, and just about anything that would occupy your mind and help you stay away from thinking about what’s happening in the virtual world of Facebook.

Set Deadlines
Another great option is to set deadlines for your work, just a tad more strict than before. This will help you in ignoring the addiction in no time, and also help you to complete your tasks earlier than necessary. As you strive to complete these deadlines, chances are you’ll be so engrossed in meeting your targets that you won’t have to think about Facebook, or anything else for that matter.

Extreme Steps
Though I wouldn’t personally recommend this, it’s the only option you’ve got if none of the above options prove to be of help. You will have to now take some extreme steps to get rid of that addiction. Lock your machine and start using a cellphone that doesn’t technically allow you to access the Internet. Do everything possible that will help you to stay away from this website, however desperate you happen to get. If nothing else does, these extreme steps will surely be of help. Read the rest of this entry »

A landing page is a dedicated webpage on your website that is optimized for a particular phrase, location or product. This helps you focus any on page search engine optimization without disturbing any SEO work throughout the rest of the site.

A good example of this would be web design derby where this web development firm are concentrating their efforts on targeting the Derby Market even though the majority of their SEO is focused on Nottingham.

This same approach can be taken for numerous locations, so you can target multiple locations with a number of landing pages whilst concentrating on generic keyword phrases for your homepage. Last year saw Google concentrate on evolving their search Algorithms and one of the major changes identified was that instead of having to optimize a complete site for a ridge set of phrases you were now able to individually enhance each page as if it was a complete website, hence making landing pages far more efficient.

How to make a landing page

Once you have decided what you want the topic of the page to be and have developed a number of relevant keywords you must set up the page so that in all any reference encompasses these references. Include the main keyword in the URL of the page and make sure all your header tags contain this same phrase. When writing the body text you need to consider the reason why customers have come to the page and give them what they want. If you have made a landing page about a special edition teddy bear, write as much as you can about this particular teddy bear. Many people fall into the trap of forgetting why people have come to their webpage and try to cross sell other items. It should be written in such a way that you only communicate that particular information.

A good way of making sure your page integrates with the rest of your website is to include anchor tags within the body text. Highlight words and phrases that are relevant to different sections of your website. I simple of example of this would be to link any “contact us” text directly to the contact page. This will help the search engine spiders navigate your website and help incorporate the new landing page within the rest of the site. Read the rest of this entry »

The first characteristic of social media that makes them so amenable to advertising is their networking capacity. On many social networking websites, individuals develop large networks of people they know or would whose activity they would like to follow. These networks, from the point of view of marketing, form self-created target markets that usually share interests and demographic characteristics. From a single individual, social networks can branch out to include hundreds or thousands of people who can be easily located and grouped by marketing professionals and software.

Online Interactivity for Marketing
Another characteristic of social media that seems tailor-made to cater to marketing is their interactive nature. Although internet-based social networking began as a way for individuals to communicate with one another, it was not long before organizations such as bands, entertainment outlets, and businesses were creating their own profiles on social networks, allowing people to associate with them. An individual’s profile on a social networking website might include a list of interests, and if that person’s friends can click on an interest to navigate to a business’ “profile,” the business has just gained the equivalent of a website page load for free. This makes social media an attractive advertising outlet due to its cost-effectiveness, particularly when compared to the number of people it has the capability to reach. For much, much cheaper than a television advertisement, a page on a social networking website could reach nearly as many people as the TV ad would.

The Illusion of Authenticity
From the marketing perspective, this seems too good to be true. Indeed, social media are quickly becoming filled with targeted advertising and gimmickry designed to give audiences an authentic experience of interaction when their true purpose is simply to sell a product. As this practice becomes more and more popular, it may turn out that using social networking websites as an advertising outlet is too good to be true. The reason is the aforementioned illusion of authenticity.

Interacting with Products
The reason that social networking works as a marketing tool is, in short, that it gives people the feeling that they are somehow really involved with the thing that’s being sold. Whether it’s a brand of shoes, a television show, or a hot new band, being able to add a product to your list of “Friends” gives the impression that you and the product have something in common – an understanding or bond that goes beyond just a 30-second TV spot. Ads on television, on billboards, and even banner ads on websites, can’t accomplish this sense of something real, something authentic. Social networking advertisements can, perhaps, accomplish that sense, but in the end they are still ads and are therefore no more authentic than their television counterparts.

The Case of Magazine Ads Read the rest of this entry »

The first characteristic of social media that makes them so amenable to advertising is their networking capacity. On many social networking websites, individuals develop large networks of people they know or would whose activity they would like to follow. These networks, from the point of view of marketing, form self-created target markets that usually share interests and demographic characteristics. From a single individual, social networks can branch out to include hundreds or thousands of people who can be easily located and grouped by marketing professionals and software.

Online Interactivity for Marketing
Another characteristic of social media that seems tailor-made to cater to marketing is their interactive nature. Although internet-based social networking began as a way for individuals to communicate with one another, it was not long before organizations such as bands, entertainment outlets, and businesses were creating their own profiles on social networks, allowing people to associate with them. An individual’s profile on a social networking website might include a list of interests, and if that person’s friends can click on an interest to navigate to a business’ “profile,” the business has just gained the equivalent of a website page load for free. This makes social media an attractive advertising outlet due to its cost-effectiveness, particularly when compared to the number of people it has the capability to reach. For much, much cheaper than a television advertisement, a page on a social networking website could reach nearly as many people as the TV ad would.

The Illusion of Authenticity
From the marketing perspective, this seems too good to be true. Indeed, social media are quickly becoming filled with targeted advertising and gimmickry designed to give audiences an authentic experience of interaction when their true purpose is simply to sell a product. As this practice becomes more and more popular, it may turn out that using social networking websites as an advertising outlet is too good to be true. The reason is the aforementioned illusion of authenticity.

Interacting with Products
The reason that social networking works as a marketing tool is, in short, that it gives people the feeling that they are somehow really involved with the thing that’s being sold. Whether it’s a brand of shoes, a television show, or a hot new band, being able to add a product to your list of “Friends” gives the impression that you and the product have something in common – an understanding or bond that goes beyond just a 30-second TV spot. Ads on television, on billboards, and even banner ads on websites, can’t accomplish this sense of something real, something authentic. Social networking advertisements can, perhaps, accomplish that sense, but in the end they are still ads and are therefore no more authentic than their television counterparts.

The Case of Magazine Ads
In order to explain why this can’t last, a comparison with magazine advertisements is useful. Magazines are good outlets for highly specified marketing campaigns because each magazine has a very specific audience. For example, car magazines are generally only read by car enthusiasts. Businesses whose products or services are automotive-related, therefore, can productively buy ad space in car magazines because they’re sure that almost everyone who looks at the ad will be someone with a high probability of being interested in the product. Soon, however, magazine readers will catch on to this scheme and stop looking at the ads, skipping right past them without even registering their contents, because they know that they are being targeted as car enthusiasts and are not interested in being sold to.

They Just Want Your Money Read the rest of this entry »

Employers are in the market for team-players and problem-solvers. They want to see evidence in your CV or resume of specific, quantifiable accomplishments.

Determine what additional skills you need to develop to make yourself more marketable. Take advantage of all opportunities for continuous learning and
professional development.

Successful businesses win customers by developing a unique
selling proposition. To give yourself a competitive advantage,
analyse what other employees in your field are offering.
It is not enough to emulate them; you must strive to differentiate yourself by offering something extra, something unique.

Try to assess yourself as objectively as possible in order
to identify your marketable features. Analyse your performance appraisals and, if possible, enlist the help of a trusted friend or colleague to help you evaluate yourself.

Define and prioritise your short-term and long-term career goals.

Study recruitment websites and the appointments pages of newspapers to familiarise yourself with the current requirements of employers.

Your CV/resume should be fine-tuned regularly and kept up-to-date to enable you to make a swift and targeted response to any suitable job opportunity that arises.

Learn all you can about job search strategies, job-specific resumes, and professional interview techniques.

By adopting a planned and proactive approach, you will maximise your chances of landing the job that best fits your skills and personality, and increase the likelihood of achieving your long-term career goals.